©EXIST is an art project serving as a critique of the widespread presence of corporate identity in today's capitalist society and the influence it has on shaping one's sense of self.

It raises thought-provoking questions about the role of branding: how does it impact our individual identities, and is it even feasible to detach ourselves from these influences while actively participating in consumer culture? Moreover, the project prompts us to consider these issues on a broader scale, questioning whether society as a whole can separate itself from the effects of branding.